Social media’s influence has risen exponentially over the past decade and reveals no signs of the contrary. With more than $40 billion spent in advertising across social media networks, it is evident that the social media influencing era is only just beginning. In today’s guide, you’ll learn tried-and-true business opportunities available as a social media influencer – so with this in mind, let’s dive in.
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As an individual, you must embark upon your social media influencing career with an open mind and a game plan. Meaning, you need to decide whether you plan to be entirely social media-based or plan to integrate other platforms into your arsenal of spreading value to the world. While some venues will say it is best to stick to a single platform, you also don’t want to confine your business from potentially lucrative opportunities down the road.
By becoming a multi-channel social influencer, you open your business up to more monetization options while still enabling yourself to operate in a field that you are passionate about and knowledgeable – just with a more broad audience, which is what you desire.
What separates many successful social media influencers from failures is the consistency and value of the content they share with their ever-growing community. Given this truth, many social media influencers remain niche-specific or talk about their personal experiences and the growth they’ve experienced from their life. Providing educational insights is also a powerful avenue for building a strong social media following.
Among the most widely used social media networks used by social influencers are YouTube, Instagram, TikTok, Facebook, and Twitter. Out of all social platforms, YouTube and Instagram are the two predominant platforms leveraged for amassing vast communities while satisfying short, medium, and long-term business revenue. Best of all, each social network has unique paths towards monetization; whether through joining Ad Partner programs or selling personal services and products directly to your audience, there genuinely are no bounds.