Review Site Business Opportunities in 2021

Review Site Business Opportunities in 2021 and Beyond

Owning a review site is one of the most lucrative business opportunities in 2021 and beyond. We don’t just say that out of interest for today’s guide but, more importantly, to shed light on the vast potential that the internet has available to offer when launching a powerhouse review site. To learn three proven business opportunities that can generate significant revenue, keep moving forward. 

Before we dive into the monetization methods and avenues to accrue revenue through owning a review site business, it is vital to have a strategy in mind to narrow down what type of review hub you plan to launch, who your intended audience is, and discovering your biggest competitors. 

More often than not, review sites are niche-specific, such as “consumer electronics” or “shoes,” and can fall into a sub-niche category like “used consumer electronics” or “discount designer shoes.” When starting, make sure not to choose too broad of a niche but also don’t confine yourself within a field to narrow for long-term prosperity. 

Perhaps the most lucrative avenue for being an online business owner involves affiliate marketing. Earning commissions on the valuable pieces of content you put out to the world is one of the oldest methods in the book. One powerful tactic to promote conversions would be comparative reviews, which share the core attributes, the pros and cons, and what’s there to gain by trusting this provider over another. Make sure when using affiliate links that you mask them through a 302 redirect, as Google may penalize for unsavory destination links. 

The second business opportunity presenting revenue-potential includes posting sponsored content on your review site. However, to reach this point, you will have to amass consistent monthly traffic while still finding a way to enrich your audience through sponsored content (or that’s all your audience will see it as). The last method for short, medium, and long-term business include monetizing your site through search ads. The most popular ad networks in 2021 are Google Adsense, Bitvertiser, and Infolinks. 

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