Pay-per-click (PPC) advertising has surged significantly worldwide from factors such as the Coronavirus and the continual trend of online shopping becoming more prevalent. As a result of the increased competition online, entrepreneurs and small businesses have started leveraging pay-per-click advertising to remain competitive and stay in the green. This guide shares an outlook on PPC advertising, how to monetize your business with PPC, and common pay-per-click advertising routes.
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It is estimated that for every $1 spent on Google Adsense, that a $2 return is yielded. Depending upon the niche your business resides within, some niches are more profitable than others. For example, insurance, online education, legal, and internet & telecom are among the most lucrative (and competitive) niche categories. Outside of Google Adsense, other popular pay-per-click advertising venues include Bidvertiser and Media.net.
While owning a website is not required to make money with PPC advertising, it is far more beneficial to have that option available. It presents more opportunities for long-term business revenue. Statistically speaking, less than 5% of the population purchases after visiting a site. However, by having a website, you significantly increase your platform’s brand awareness and remain open for monetization for consumers who do return to your site to complete a purchase.
Social media pay-per-click advertising is becoming more popular and leveraged from a more significant percentage of marketers (~72%). Facebook, Instagram, YouTube, Twitter, Pinterest, and Snapchat are the most widely used social media platforms for PPC advertising. Leading the charge is Facebook, which makes up over 9% of all digital advertising and more than 18% of global mobile digital advertising.
For website owners trying to gain search visibility, PPC advertising enables site operators to garner traffic to kick off their site until search engine optimization carries them through. For long-term success, consider implementing SEO and PPC advertising into your business plan.
