Facebook is the third most popular site worldwide, presenting immense business opportunities. As the second most downloaded app worldwide, Facebook reaches 59% of the world’s social networking population through its 2.74 billion monthly active users. The versatility exuded by Facebook presents dynamic opportunities for business growth and income potential.
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The Facebook Marketplace warrants vast potential for individuals looking to balloon their earnings. Last year, over 18% of U.S. adults purchased goods through Facebook. For a starting point, among five of the best retail interests include clothing, electronics, toys, cars, and handmade goods.
Moving forward, the Facebook Business Manager operates as an all-in-one hub for entities seeking increased market exposure. Through the Business Manager, entrepreneurs can manage multiple FB pages, control ad accounts, and manage business assets. Given how an estimated ⅔ of Facebook users use the local business page once a week, it presents tremendous opportunities for small business startups.
If you have a product, review site, or a dropshipping practice, Facebook ads are a powerful ally. On their platform, anyone can begin selling, and if you know your target audience, you’re already ahead of most of the competition. What separates successful Facebook ad makers would be their long-tail queries.
For example, let’s say that you are looking to sell DNA tests via Facebook ads. Instead of just promoting ads that reveal “DNA Tests,” use long-tail queries such as “DNA Tests with Free Shipping,” “50% OFF DNA Tests,” or “30% OFF DNA Tests + FREE Shipping.” By using long-tail queries and advertisements, you can differentiate your operations from competitors within your niche.
More of a long-term solution to profitability with Facebook would be investing in Facebook (FB) stock. Had you invested $5,000 in FB stock at its IPO, you would have received 131.5 shares, which is valued at $33,795.50 today. The stock’s 1-year growth gain is +38.53%, the 5-year yield is +134.42%, and the total stock gain to date is +570.58%. Investing potential is high with Facebook, so long as you hold your positions.