YouTube is an excellent platform for manifesting business opportunities into reality. With more than 35 billion monthly visits, YouTube provides unparalleled access to the broadest range of demographics available online. Owned by Google, YouTube operated as the second most popular site worldwide and experienced a +22.4% ad revenue growth in Q4 of 2020 to $6.89 billion.
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Given YouTube’s prestige and unrivaled market access, its versatility is second to none, and so are the business opportunities that reside within its confines. The most popular business opportunity with them would be joining the YouTube Partner Program.
YouTube Partner Program Requirements
- 1,000 Subscribers + 4,000 Watch Hours
Should you grow your channel to 30,000 daily views with an average engagement rate of 50%, estimated yearly earnings can range from $20,000 to $33,500. To generate over $100,000 per year through the YouTube Partner Program, you’ll have to beef up your 30,000 daily views to 150,000.
Reaching these levels of monetization is challenging but doable. YouTubers with a developed subscriber base can become financially rewarded for their efforts through other business opportunities. Among the two most popular YouTube business opportunities include selling merchandise and producing sponsored content. With sponsored content, YouTubers need to be careful how they promote as it is advertising and must abide by Google’s Ad policies.
Three more business opportunities that are approachable with YouTube include crowdfunding, licensing your content to media networks, and having your fans pay you directly for a service or product. With SuperChat, content creators can earn income in real-time while improving audience engagement and loyalty.
Crowdfunding is an emerging business opportunity for skilled content creators. Patreon is the leading platform on YouTube’s approved crowdfunding list, but GoFundMe and Kickstarter are also available. The two most popular crowdfunding YouTube projects include music videos and feature-length flicks.