eCommerce presents unique business opportunities within the consumerism culture we find ourselves in this day-and-age. In 2019, eCommerce generated a market revenue of $3.53 trillion, while the eCommerce ecosystem is estimated to swell up to +$6.5 trillion by 2022. This projection is nearly a two-fold increase in revenue, which reveals that there are countless untapped income sources available within this industry, some of which we’re about to share with you next.
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These methods are by no means new to eCommerce, but given the ever-changing landscape of this ecosystem, opportunities are continually emerging. Among two of these opportunities includes retail arbitrage and drop shipping, both of which go hand-in-hand. Perhaps you’re familiar with Amazon, the largest eCommerce site in the U.S., which started as a drop shipping operation centered around bookselling. There’s your blueprint there! Start within a niche that you’re passionate about and expand from there, like Amazon.
eCommerce PPC marketing is a competitive opportunity, but there are simple methods to differentiate your business. Long-tail search queries are the best routes for cultivating brand awareness and targeting a refined audience. To manage this feat, you’ll need to employ search engine optimization (SEO) with platforms like Google’s Keyword Planner, Ahrefs, SEMRush, and Moz. Only after you discover those keyword queries will you be able to more effectively (and lucratively) perform PPC marketing campaigns.
Affiliate marketing is one of the most diverse business opportunities in eCommerce. What makes affiliate marketing so versatile is how everyday people can monetize their ventures. Tried-and-proven successful affiliating methods include launching platforms like a blog, social media pages, live streaming channels, review sites, forums, and social media groups.
As a whole, affiliate marketing leans towards niche-specificity due to high competition. After you’ve narrowed down your niche, you can monetize by joining affiliate partner programs with eCommerce titans like Amazon, Alibaba, eBay, etc. To learn about more business opportunities in 2021 and beyond, subscribe to our blog.