Google Adsense is the largest digital advertising partner available online. Considering how more than 97% of the world’s population leverages Google for search, it goes without saying that if you want to maximize your business potential, then Google Ads must be in your arsenal. For three high-caliber business opportunities available with Google Adsense, our digital advertising experts compiled this simple and actionable guide.
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Blogging
Online blogging is one of the most high-potential avenues for individuals and small teams. The core advantage that blogging provides biz operators would be flexibility. With blogging, content creators have the ability to dive into broad industries, like electronics or insurance, or they can narrow their scope down to sub-categories of niches and more effectively advertise to their targeted audience. Among the top three AdSense niches to target in 2021 include:
- Legal
- Marketing/Advertising
- Online Education
Forum
Launching an online forum is ideal for operators who don’t want complete responsibility for creating content but wish to remain in control of their platform. Forums tend to be niche-specific or sub-niche-related, and as a result, a target community of members is ripe and ready for Google Adsense. With a more concentrated community of like-minded individuals, creating Google Ad campaigns is much less difficult and enables you to advertise more effectively.
Cost-Free Tool Site
One under-the-rug business opportunity that is absolutely genius would be launching a free tool site. By providing access to a free online tool, you don’t have to focus on creating valuable content as your free tool takes care of that for you. To springboard your free online tool site, consider leveraging PPC advertising until your site’s awareness and organic growth are strong enough to ensure long-term search visibility.
To help provide scope to your business, on average, Google Adsense pays between $0.50 to $2.00 per 1,000 views. To find the best niches to target, seek out industries that have a higher per click rate.
